Hi, thanks for popping by. Here you’ll find some links to a selection of media appearances, articles, blogs and news stories.

SO Magazine 2017 profile

Bruce McMichael is an experienced food and travel writer, photographer and author. His first book Cook Wrap Sell was published by Brightword/enterprisenation.com in 2012. His second book has now published. Called Cook Wrap Export, it’s a guide-book for food producers looking to sell their produce internationally.

While living in the English county of Shropshire Bruce created two food magazines Taste Shropshire and Taste Herefordshire covering the vibrant local food scene in the two counties. He is also an active member of the Guild of Food Writers.



Any use of content sourced from use of my content without my permission is strictly prohibited, unless you share an excerpt or picture that links directly back to the source with full and clear credit given to me:  Bruce McMichael and hello@thelemongrove.net

Photographs and images made by Bruce/thelemongrove.net are available for purchase and will be provided once full payment is made. Photos for sale will be credited to ‘Bruce McMichael’.

If you would like to work with me, please get in touch!

  • Sponsorship or advertising on thelemongrove.net
  • Travel writing, photography and video
  • Public speaking

Please note – we do not accept guest posts on thelemongrove.net. However, please feel to contact Bruce at hello[at]thelemongrove[dot]net for any other enquiries.


I was a guest judge on the popular ITV show ‘Country Show Cook Off’. My fellow judges were Ludlow-based chef and writer Lesley Mackley, and Xanthe Clay of The Daily Telegraph. Here’s a photo of us on the day, just before we tuck into Fidget Pie!

Judging Fidget Pie (again, it’s popular in south Shropshire!) ahead of the 2011 Ludlow Food Festival. Read the Lancashire Telegraph’s review, here.


I have been interviewed on several radio programmes including the Jim Hawkins show on BBC Radio Shropshire and Channel FM’s Scoff and Quaff show.

Scoff and Quaff … Flavor Living Radio brings the best of Scoff and Quaff on the radio. The guests are Colin Harkness @Colinonwine telling us all about Spanish white wines. This was followed by Phil Miles @GodmershamGame talking about his game business whilst sampling some of his cooked venison cooked at The Bistro next door to studio courtesy of Kate Kendall. Our final guest was Bruce McMichael @CookWrapSell telling us about his two books giving advice for new food businesses on UK & Export markets & his latest project on old Kentish recipes. Music this week: Kate Bush – Cloudbusting, Cyndi Lauper – Time after Time, & Gilbert O’Sullivan – Alone again (Naturally) . You can hear me at around  30.25: 46.30 and 51.30.



I have enjoyed being a part of many panels judging the hard work of home cooks and professional chefs. Here are some of the tastier assignments!

Shropshire Curry Chef of the Year 2010 and 2011.


Inspiring entrepreneurs to get cracking and start their own companies at the Startup Food event, London, February 2013. Watch here (it’s the top video).


Cook Wrap Sell – Food Makes Money … Love baking or producing jam? Food expert and author Bruce McMichael shows how to make a foodie passion pay, was the subject of a web chat for the ever popular Country Living Magazine!

If you’re always being complimented for your cakes, preserves or savoury dishes then why not turn it to your advantage and make it an extra source of income? Selling at markets or online can be a nice little earner. We were joined by Bruce McMichael, author of Cook, Wrap Sell, in our Talent Tuesday webchat on Tuesday 28 May. (Offline).



Plugging for my talk at the now sadly defunct Heart of England Fine Foods. Read here.

Running a food business, a panel discussion with (Bruce McMichael) and chef Will Holland, at Ludlow Food Festival’s food book festival in 2011. Read more here.



Stitch Craft Create magazine published – How to start a cupcake business: three Cs for success. Read here.

Cook Vegetarian magazine published – Ten top tips for bringing your product from the kitchen to the high street.

Read here (page 44).



Starting a food business: What’s your niche? Read here, from Enterprise Nation.

Getting the right image for your food business. Read here, from Enterprise Nation.

Starting a food business: ten ways to find and test your idea. Read here, from Enterprise Nation.

Chef for a day, with fabulous chef Stuart Phillips at the Hundred House Hotel in Shropshire. Read here (partly offline).



Foodie business bible launched in Ludlow. Read here, from Enterprise Nation.

Click here for photo of my book signing  during the launch at the Ludlow Food Festival!



Many thanks for the reviews, especially the good ones!

Gail Richardson reviews Cook Wrap Sell, for the British Library’s Innovation and Enterprise blog. Read here.

Well Being magazine says this book ‘may give you a little inspiration to make that vision come true.’ Read here. See page 30.

Shropshire Business Review says the book is ‘Jam-packed with advice’. Read here.

Culinaria Libris. ‘Rest assured that if you follow the guidance given for getting your numbers right, you can stand in front of the Dragons in the Dragons’ Den and avoid hearing Duncan Bannatyne say ‘I’m out,’ says the review. Read here.



Guild of Food Writers http://www.gfw.co.uk

Enterprise Nation http://www.enterprisenation.com



My preferred camera is a Canon 70D for stills and video with my Canon 400D as a backup. I also use a GoPro+ Black for video. As for the lenses, I generally shoot with a Canon EF 28mm f2.8 IS USM; Canon EF 50mm 1:1.4 USM and Sigma 18-200 F3.5-6.3.

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