Hi, thanks for popping by. Here you’ll find some links to a selection of media appearances, articles, blogs and news stories.

SO Magazine 2017 profile

Bruce McMichael is an experienced food and travel writer, photographer and author. His first book Cook Wrap Sell was published by Brightword/enterprisenation.com in 2012. His second book has now published. Called Cook Wrap Export, it’s a guide-book for food producers looking to sell their produce internationally.

While living in the English county of Shropshire Bruce created two food magazines Taste Shropshire and Taste Herefordshire covering the vibrant local food scene in the two counties. He is also an active member of the Guild of Food Writers.


Click here to read about my experience as retold by The Times of Tunbridge Wells.

Click here to watch an interview I did with Kent, UK-based KMTV.


Bruce graduated with a Masters in Food Culture, Communications & Communications from the University Of Gastronomic Sciences in Pollenzo, Piedmonte, northern Italy. Having studied modules such as food history, marketing of high quality products, sensory analysis and appreciation of products such as wine, wine-based spirits (eg grappa) and bread; pizza making he is now researching a thesis about cooking schools. During the course, his class travelled to southern Italy (Campania and Basilicata); The Netherlands (Amsterdam, Rotterdam, Utrecht, Eindhoven) and Japan (Osaka and Mie Whilst at the university, he ran an informal creative course known as the Global Writers for fellow students coming form countries such as Mexico, Venezuela, the US and Australia.


Any use of content sourced from use of my content without my permission is strictly prohibited, unless you share an excerpt or picture that links directly back to the source with full and clear credit given to me:  Bruce McMichael and hello@thelemongrove.net

Photographs and images made by Bruce/thelemongrove.net are available for purchase and will be provided once full payment is made. Photos for sale will be credited to ‘Bruce McMichael/ The Lemon Grove’.

If you would like to work with me, please get in touch!

  • Sponsorship or advertising on thelemongrove.net
  • Travel writing, photography and video
  • Public speaking

Please note – we do not accept guest posts on thelemongrove.net. However, please feel to contact Bruce at hello[at]thelemongrove[dot]net for any other enquiries.


WINNER of an episode of the ITV (the UK’s main indepenent TV channel) ‘Gordon Ramsey’s Culinary Genius.

I was a guest judge on the popular ITV show ‘Country Show Cook Off’. My fellow judges were Ludlow-based chef and writer Lesley Mackley, and Xanthe Clay of The Daily Telegraph. Here’s a photo of us on the day, just before we tuck into Fidget Pie!

Judging Fidget Pie (again, it’s popular in south Shropshire!) ahead of the 2011 Ludlow Food Festival. Read the Lancashire Telegraph’s review, here.


I have been interviewed on several radio programmes including the Jim Hawkins show on BBC Radio Shropshire and Channel FM’s Scoff and Quaff show which broadcasts online from Kent, England.

From the programme notes for ‘Scoff and Quaff’ … Flavour Living Radio brings the best of Scoff and Quaff on the radio. The guests are Colin Harkness @Colinonwine telling us all about Spanish white wines. This was followed by Phil Miles @GodmershamGame talking about his game business whilst sampling some of his cooked venison cooked at The Bistro next door to studio courtesy of Kate Kendall. Our final guest was Bruce McMichael @CookWrapSell telling us about his two books giving advice for new food businesses on UK & Export markets & his latest project on old Kentish recipes.


I have enjoyed being a part of many panels judging the hard work of home cooks and professional chefs. Here are some of the tastier assignments!

Shropshire Curry Chef of the Year 2010 and 2011.

TV. BBC’s Country Show Cook Off. Fidget Pie. Programme Notes are here.

Ludlow Food Festival … 2012, 2013, Cakes, Fidget Pie

World Chocolate Awards 2016

Guild of Fine Food 2021


Cook Wrap Sell – Food Makes Money … Love baking or producing jam? Food expert and author Bruce McMichael shows how to make a foodie passion pay, was the subject of a web chat for the ever popular Country Living Magazine!, which wrote …

If you’re always being complimented for your cakes, preserves or savoury dishes then why not turn it to your advantage and make it an extra source of income? Selling at markets or online can be a nice little earner. We were joined by Bruce McMichael, author of Cook, Wrap Sell, in our Talent Tuesday webchat on Tuesday 28 May. (Offline).


Plugging for my talk at the now sadly defunct Heart of England Fine Foods. Read here.

Running a food business, a panel discussion with (Bruce McMichael) and chef Will Holland, at Ludlow Food Festival’s food book festival in 2011. Read more here.


Stitch Craft Create magazine published – How to start a cupcake business: three Cs for success. Read here.

Cook Vegetarian magazine published – Ten top tips for bringing your product from the kitchen to the high street.

Read here (page 44).


I have written many articles and blogs for a range of magazines, newspapers of organisations including Kent Life, Shropshire Star, Enterprise Nation, Vegetarian Magazine …


Foodie business bible launched in Ludlow with Enterprise Nation.

Click here for photo of my book signing during the launch at the Ludlow Food Festival!


Many thanks for the reviews, especially the good ones!

Gail Richardson reviewed Cook Wrap Sell, for the British Library’s Innovation and Enterprise blog.

Well Being magazine says this book ‘may give you a little inspiration to make that vision come true.’

Shropshire Business Review says the book is ‘Jam-packed with advice’.

Culinaria Libris. ‘Rest assured that if you follow the guidance given for getting your numbers right, you can stand in front of the Dragons in the Dragons’ Den and avoid hearing Duncan Bannatyne say ‘I’m out,’ says the review.


Guild of Food Writers www.gfw.co.uk


My preferred camera is a Canon 70D for stills and video with my Canon 400D as a backup. I also use a GoPro+ Black for video. As for the lenses, I generally shoot with a Canon EF 28mm f2.8 IS USM; Canon EF 50mm 1:1.4 USM and Sigma 18-200 F3.5-6.3.

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